You may remember that towards the end of last year a small team of from Zambia Tourism embarked on an an epic 7 week tour around the country with a view to expanding and updating the content on this website, growing relationships with operators, lodge owners etc on the ground in Zambia, and helping to grow tourism in Zambia in general.
It was a successful and truly memorable adventure.
After returning to the offices in Cape Town, the team set about trying to tell as many people as possible about the trip, and, with the help of all their newly acquired “on the ground” material, about all that Zambia has to offer potential visitors.
Many of you will have heard about and seen the beautiful new promotional video that was put together largely from footage taken on the trip.
But our primary travel writer Christopher Clark has also been churning out a number of articles about the trip and putting Zambia in print in a number of popular glossy magazines.
First of the bunch was a feature on ‘The Top Ten Local Leisure Destinations in Zambia’ for Proflight Zambia’s Nkwazi inflight magazine. This was followed by a feature about the Liuwa Plains leg of the trip entitled ‘Zambia’s Wild West’, which was published in the March issue of SA4x4. And most recently, the May issue of Drive Out, South Africa’s premier 4×4 mag, features a long and in-depth feature that follows the team’s route from Cape Town all the way through to Lake Tanganyika, entitled ‘Where few dare to go’. In this latest article, there were mentions and contact details given for Track and Trail River Camp, Kapishya Hot Springs Lodge, Mvuu Lodge and Ndole Bay Lodge. The first feature for Nkwazi also mentioned a number of Zambian operators and accommodation options.
Christopher was also employed by the world-renowned Fodor’s guidebooks during last year’s trip, covering the Victoria Falls chapter of their ‘Complete Guide to African Safaris’, which he looked to expand considerably to encompass national parks including Lower Zambezi and Kafue, and a number of lodges and operators in both of these parks. The new guidebook should be available in mid-May this year. Watch this space.
In the meantime, we will continue to keep you up to speed with all the good work we are doing to grow Zambia’s tourism through a variety of different mediums and platforms.
And don’t forget that if you run an operation in Zambia you can use our popular and very active news page to help promote your own brand with us. Send us a message here to find out more.
Until next time